Life at UpKeep Episode 10: Maura Melis, Growth Marketing Manager

Life at UpKeep!

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"Life at UpKeep" is an employee spotlight blog series, where we showcase the amazing people and teams in our company doing amazing work together!

Through the eyes of our very own UpKeepers, you’ll get a glimpse into our company culture, our team’s big and small wins, how members of our team came to join and love UpKeep, and so much more! 

Meet Our Teammate!

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We are excited to chat with Maura Melis, our incredible Growth Marketing Manager! Everything that Maura does is truly so impressive, whether it's finding new opportunities for growth or creating her own ideas to spread the word about UpKeep and our mission! We absolutely love having Maura on the team and appreciate everything she does! Here is her interview with our CEO, Ryan!

Ryan: What's up, Maura! Could you start us off by sharing what your role is at UpKeep, and some of your responsibilities?

Maura: Sure thing! I am the Growth Marketing Manager here at UpKeep on our Marketing Team. I’m responsible for creating marketing campaigns that drive growth and new opportunities for our sales team at UpKeep. I manage our email marketing, prospect webinars, and gated content marketing as well as ad hoc campaigns to support our sales teams. At the end of the day, it's all about engaging prospects and making sure that UpKeep is on their radar when they look into a CMMS solution so we have the opportunity to pitch UpKeep and can drive more revenue to hit our goals!

Ryan: How did you find out about UpKeep? And, what made you want to join the team? 

Maura: I found out about UpKeep through LinkedIn. I had recently moved to the Bay Area from Austin and was looking for a new opportunity on the west coast. I decided to look up UT Austin alumni in the area to build my network and came across UpKeep's SVP of Marketing, Marcel, and his posting for my role. He had just put it up that week so the timing was spot on. I got in touch with Tyler, our Senior Recruiter, and really enjoyed my conversations with him, Marcel, and the rest of the marketing team I interviewed with. The UpKeep mission and passion really stood out to me throughout the process and I could feel a strong sense of culture compared to other companies I was interviewing with, which was really important to me. The rest is history!

Ryan: Currently, what’s a project you’ve been working on that you’re really proud of? Or, maybe a project you’ve already completed that you still think about?

Maura: I’m so excited about the 2021 State of Maintenance campaign. We set out with a goal of surveying 500 maintenance and reliability professionals and ended up doubling that! What really excites me about this campaign is that we’re getting first-hand responses from our target audience and customers - basically hearing about challenges and trends straight from the horse's mouth. It really doesn't get much better than that. It’s incredible data that we’ll be using to create a full-blown State of Maintenance report in early 2021 and a webinar of the key findings later this month. We have data points that we’ll be able to reference in content, on our website, and in conversations with prospects. It’s a huge lift and requires a lot of teamwork across departments including help from product marketing, customer marketing, and RevOps and our ops/community team, and even you, Ryan, as you’re speaking in the webinar. It’s been really awesome to work together with all of these different UpKeepers - a true team effort! 

Ryan: What’s something you love about UpKeep?

Maura: I love how collaborative everyone is and how everyone is always willing to jump in on projects and help. It’s truly a “no task is too big or small” culture where we’re all willing to help each other out to get things done and reach our shared goals!

Ryan: Awesome, thanks again, Maura, for joining me in this episode of Life at UpKeep! 

Join us!

To learn more about our current openings, visit www.onupkeep.com/careers!